Stir Crazy

http://www.grindefx.com/cassette-tape-a-useless-outdated-format-or-a-reason-to-buy/

Earlier today I spoke about Apple’s “reason to buy” fail, now I’m going to show you “reason to buy” done well. It comes from a indie rap group that consists of Dood Computer and Stir Crazy and there new album “Penny Dreadfuls”.

The group have released their new album on cassette which is available for $6, you also get a download card so if you want it on your mp3 player you can.

A lot of you are probably thinking; “what good is a cassette? I haven’t seen a cassette player in years”. Well that may be true, but the cassette isn’t there to be played, it’s there as a piece of memorabilia to encourage people to buy the album. Dood Computer and Stir Crazy have made flyers and a video (see below) promoting the cassette tape, it’s different, it’s fun and it grabs your attention. I haven’t ever heard of the band before, but I would assume they have quite a niche following that would appreciate this kind of humour.

I think it’s a great idea and executed very well, check out the promotional flyers and video after the jump.